The annual Iur Cinn Fleadh could enhance Newry's status a tourist destination.
That's according to the festival organiser Neil Bradley.
The third traditional Irish music festival starts today and runs until Sunday.
Festival-goers can expect street theatre, comedy, storytelling and traditional music workshops.
Organiser Neil Bradley says the quality of acts will draw people internationally.
Teachers’ unions welcome pay increase while pledging to tackle workload
Minister to explore if he can enforce use of Ulster Banner at Commonwealth Games
Man charged with rape over alleged sexual assault in Coleraine
Domestic abuse calls to police climb over Christmas and New Year
Social media warning ahead of inquest into death of Noah Donohoe