Vinted posts 61 per cent rise in sales!

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Amid the boom in demand for “pre-loved” clothing, online second-hand fashion retailer Vinted has reported a 61 per cent rise in sales.

Online second-hand fashion retailer Vinted has reported a 61 per cent rise in sales.

It’s a boost that has taken the company out of the red for the first time, with its £513 million in takings coming amid the boom in demand for “pre-loved” clothing.

The Lithuania-based group said growth had partly been driven by entering new markets including Denmark and Finland.

Vinted’s chief executive Thomas Plantenga said it is now looking at a variety of different options for growth including moving into new countries and product categories.

He was quoted by the BBC saying: “We see many opportunities ahead, so we’ll continue to balance profitability against investment opportunities to accelerate towards our mission.

“Second-hand fashion is still a relatively immature market and only a tiny proportion of fashion overall.

“Our performance in 2023 was not only proof that we can deliver strong growth but that we are at the forefront of a market with huge potential.”

Vinted has also expanded into luxury fashion through its acquisition of second-hand high-end fashion site Rebelle.

Its sales boost makes it about a third of the size of Asos.

Its profit after tax was £15.2 million compared with a loss of about £17 million a year before.

The group employs more than 2,000 people, most of whom are based in Lithuania.

Its “pre-loved” category has gained mainstream popularity, with reality TV show ‘Love Island’ sponsored by eBay and featuring some of the contestants acting as influencers to promote second-hand style.

Mainstream retail chains including Primark are also selling second-hand items at their stores.

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