Belfast's Primark building in flames

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by Q Radio News

Emergency services are at the scene of a major fire at Primark in Belfast. Smoke can be seen following from the site on Royal Avenue. 

The building has been evacuated and people are being urged to avoid the area. 

There are currently 14 fire appliances and 80 firefighters tackling the blaze. 

UPDATE: 

It's not known how the fire started.  

In a statement, a spokeswoman for the NIFRS said: "NIFRS received a call at 11am today to a fire on the top floor of the Primark building - a five-storey commercial property in the Castle Street area of Belfast.

"11 appliances are in attendance. The building has been evacuated.

"The public are advised to avoid the Castle Street/Royal Avenue area whilst the incident is ongoing."

The Police Service of Northern Ireland also issued a warning to motorists to avoid the area.

A number of diversions are in place at Bridge Street, High Street, Castle Street and Queen's Street as well as Royal Avenue and North Street to allow the fire service to deal with the ongoing incident.

Police have advised drivers to seek an alternative route.

Alan Lewis is at the scene and has been speaking to Q Radio: 

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