The annual Iur Cinn Fleadh could enhance Newry's status a tourist destination.
That's according to the festival organiser Neil Bradley.
The third traditional Irish music festival starts today and runs until Sunday.
Festival-goers can expect street theatre, comedy, storytelling and traditional music workshops.
Organiser Neil Bradley says the quality of acts will draw people internationally.
Woman rescued from house in Saintfield following petrol bomb attack
More than 100 firefighters tackle Omagh industrial fire as casualty airlifted
MLAs hit out at ‘Executive chaos’ after U-turn on special school summer schemes
Delivery driver forced at gunpoint to take object to police station
Elderly woman dies after road collision in Armagh