Newry, Mourne and Down drivers are being urged to pay attention on the roads and avoid tragedy.
So far this year 57 people have died on Northern Ireland's roads.
The PSNI's launched a "Drive Aware" campaign urging all road-users to put their mobiles away.
Figures show using a mobile phone at the wheel boosts the risk of a crash by a factor of four.
Superintendent Paul Reid said, “Almost everyone has a mobile phone or device of some description that they use to communicate with others via text or social media. Absolutely nothing on your Facebook page twitter feed or Instagram account should come before your safety and the safety of others.
He added, "Drivers are reminded that not only are there serious risks by being distracted by these mobile devices whilst in control of a vehicle, but also there are penalties and consequences to face for breaking the law."
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