Snoop Dogg launches his own gin brand

Rap legend Snoop Dogg has launched his own gin brand called INDOGGO Gin

Snoop Dogg is set to launch his own gin brand.

 

The 48-year-old rap star - who released his iconic single 'Gin and Juice' back in 1994 - has entered the spirits market with INDOGGO Gin.

He said: "I can't wait for the world to taste my remix on gin!

"When I wrote 'Gin & Juice' back in '94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that's smooth like the D.O. Double G."

Snoop's new brand is said to be influenced by a "laid-back California style" and he thinks it's completely unique in the drinks market.

He told People magazine: "It tastes different from any other gin in the world. We call it juicy and laid-back."

INDOGGO gin will initially launch in California later this year, before being rolled out across the US in 2021.

Meanwhile, Snoop has reportedly earned more than £5 million since he landed a Just Eat advertising deal.

The Taste of Redemption #caliRed #19crimes pic.twitter.com/o6nd1X8dHa

— Snoop Dogg (@SnoopDogg) August 5, 2020

The rap star's partnership with the takeaway company has proven to be a case of "easy money" for Snoop, according to an insider.

The source explained: "Snoop has banked over £5 million since he landed the deal.

"It's easy money and the adverts have proved a hit with audiences.

"Snoop is a legendary character so the negotiation took time and plenty of cash."

Just Eat is also said to have received a "massive boost" in interest and exposure thanks to the ad campaign.

The source said: "Having him on board has not only driven sales, it's given the brand a massive boost.

"People have been going mad for it on social media, it's easily Just Eat's most successful advert."