Joe Jonas becomes Scotch and Soda's first brand ambassador

Singer Joe Jonas has been announced as fashion brand Scotch and Soda's first official ambassador.

Joe Jonas has been announced as the Scotch and Soda's first official brand ambassador.

The 34-year-old star is teaming up with the Dutch fashion brand - which was acquired by Bluestar Alliance last April - will help the company create a capsule collection set to drop in September next year, while he'll be the face of the brand through to the spring 2025 season.

The collection will span different categories, with men's and unisex apparel and accessories.

In a statement to Women's Wear Daily, the Jonas Brothers singer said: "I’m excited to partner with Scotch and Soda — a brand that stands for individual artistic expression through style.

"I look forward to working with such an internationally renowned brand in the seasons to come.”

It's thought the collection will combine his own sense of style, as well as his own personal interpresetation of the brand itself.

Eran Kaim, chief product officer of Scotch and Soda, added: “Scotch and Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy.

“Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand.

"Known for his authentic personality and distinctive sense of style that mixes modern and vintage details in silhouette, color and texture, Joe is an inspiring creative partner for the Scotch and Soda brand.”

Parent company Bluestar has revealed the star - who will join remote and on site meetings with teams in New York and Amsterdam - marks the beginning of the brand seeking out more collaborations.

Bluestar CEO Joey Gabbay said: “This is the first of many impressive partnerships for Scotch and Soda that will take the brand to new heights in Amsterdam, the U.S. and around the globe.”

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