Bank Of Ireland donates Ulster Rugby shirt sponsorship to Alzheimer's Society

Q Breakfast presenters Stephen & Cate at the Bank of Ireland Afternoon Tea Party 

Bank of Ireland is to donate its logo space on the Ulster Rugby team shirts to its charity partner, Alzheimer’s Society, for the penultimate home match of the season on Friday 13 April, with the aim of raising awareness and much needed funds for the charity.


This initiative will see Alzheimer’s Society availing of the Bank’s sponsorship elements at Ulster Rugby’s home ground, including their logo being emblazoned in prime position on the back of the Ulster Rugby jerseys, taking over the pitch side boards, and an outdoor, digital and social campaign. This gives the charity a fantastic profile in Northern Ireland’s premier rugby stadium, with a capacity of 18,000 people as well as via the televised match.


The two-year charity partnership between the Bank of Ireland UK and the UK’s leading dementia charity, Alzheimer’s Society, has so far seen the Bank in Northern Ireland donate upwards of £50,000 of vital funding to help deliver vital services. This will directly fund its Side by Side service which helps people with dementia to get out and about with the support of a volunteer.


Supporters will have the opportunity to donate and support the campaign to help fund Alzheimer’s Society programmes and research. Donations can be made via text message from now until June 2018 by texting MEMORY to 70660 to donate £3.


In addition, the Bank has committed to matching funds through the campaign to the value of £30,000.


The Sponsor for a Day campaign is part of a Bank of Ireland Group initiative that will also see sponsorship assets for Munster and Leinster rugby teams donated to the Irish Heart Foundation.


To find out more about the Bank’s charity partnership with Alzheimer’s Society, visit hereTo read more about the work of Alzheimer’s Society, visit and for support or information, call the National Dementia Helpline on 0300 222 1122.

To celebrate one year of partnership with Alzheimer’s Society, Bank of Ireland hosted an afternoon tea party with over 70 people living or affected by dementia in NI, along with their carers and support workers at Kingspan Stadium.


Check out the video below.

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